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The ALMA Brazilian New Year's Eve White Party

Sullivan Room

December 31st, 2007 8:00 am -
Tickets: FREE - $ 25
The ultimate goal at ALMA is to share the heart and intense party nature of Brazilians with their audience, and so far, no event has been more evident of that intention than their traditional All-White New Year¹s Eve party. With exceptionally talented drummers and musicians always by their side, one of ALMA's biggest draws is their audience themselves and the amount energy they bring to these special occasions. And with the positive all white touch added to the festivities, you won't feel as guilty about your debaucherous ways the next day. The tradition started in Rio de Janeiro, Brazil where the natives celebrate by dressing in white and going to the beach to watch the fireworks on New Year's Eve. After midnight, they jump seven waves and throw flowers in the sea while making a wish. Some people also light candles in the sand on the beach. This is believed to bring good luck and fortune. They say that the goddess who protects the sea (YEMANJÁ:Ye + omo + eja) will make their wishes come true. We invite you to take part in our tradition, dress all in white and bring in the New Year in complete revelry with the entire ALMA crew, DJ True, Miller Cruz, Joann Jimenez, Manchildblack and very special guests Jay Rodriguez and Eliano Braz. Jay Rodriguez was playing lead alto sax with the late great Tito Puente by the age of fifteen back in ’81 and has excelled as a musician ever since being nominated twice for a Grammy under the best jazz solo category. His utterly impressive career found him sharing the stage with Tania Maria, Miles Davis, Dizzy Gillespie, Eddie Palmieri, Prince, Mingus Big Band, James Brown, Isaac Hayes, Natalie Cole, Ray Barretto, BB King, Erykah Badu, Roy Hargrove and The Roots amongst literally countless others. Jay is also the musical director/founding member of Groove Collective. Their 2002 tour of Europe featured JB trombonist Fred Wesley and P-Funk Co-founder Bernie Worrell. Combine such talent with Brazilian violinist and party favorite Eliano Braz and we have the recipe for some serious musicianship. The live music, and Neo-Brasilian Fusion (Pagode, Samba, House, Drum n'Bass, Mangue Beat, & Classics) will lead into Sullivan Room's after-party. Pace yourself. Monday, December 31, 2007 9pm – 3am + FREE entry to Sullivan Room's After-Party $20 with WHITE FLOWERS $25 General Admission 2 for 1 drinks from 9pm - 11pm We recommend you RSVP to for guaranteed admission. 2 for 1 drinks from 9pm - 11pm Tables will be available, visit our site for the most updated information, full details coming soon. Call 212-757-8466 Sullivan Room 218 Sullivan Street Between 3rd St. & Bleecker A,C,E,B,D,F to West 4th Street


21 and Over


218 Sullivan Street
between 3rd St. & Bleecker
New York, New York

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